%0 Journal Article
	%A Hasnida Abdul Wahab and  Shahrina Md Nordin and  Lai Fong Woon and  Hasrina Mustafa
	%D 2012
	%J International Journal of Mechanical and Industrial Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 72, 2012
	%T The Impact of Stakeholder Communication Strategies on Consumers- Acceptance and Financial Performance: In the Case of Fertilizer Industry in Malaysia
	%U https://publications.waset.org/pdf/6282
	%V 72
	%X There has been a growing emphasis in
communication management from simple coordination of
promotional tools to a complex strategic process. This study will
examine the current marketing communications and engagement
strategies used in addressing the key stakeholders. In the case of
fertilizer industry in Malaysia, there has been little empirical
research on stakeholder communication when major challenges
facing the modern corporation is the need to communicate its
identity, its values and products in order to distinguish itself from
competitors. The study will employ both quantitative and qualitative
methods and the use of Structural Equation Modeling (SEM) to
establish a causal relationship amongst the key factors of stakeholder
communication strategies and increment in consumers-
choice/acceptance and impact on financial performance. One of the
major contributions is a conceptual framework for communication
strategies and engagement in increasing consumers- acceptance level
and the firm-s financial performance.
	%P 3535 - 3539