Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 30464
Visual Arts as a Vehicle of Communication

Authors: Perumal, Sharji, E. A


This paper reports a case study on how a conceptual and analytical thinking approach was used in Art and Design Department at Multimedia University (Malaysia) in addressing the issues of one nation and its impact in the society through artworks. The art project was designed for students to increase the know-how and develop creative thinking in design and communication. Goals of the design project were: (1) to develop creative thinking in design and communication, (2) to increase student understanding on the process of problem solving for design work, and (3) to use design elements and principles to generate interest, attention and emotional responses. An exhibition entitled "One Nation" was showcased to local and international viewers consisting of the general public, professionals, academics, artists and students. Findings indicate that the project supported several visual art standards, as well as generated awareness in the society. This project may be of interest to current and future art educators and others interested in the potential of utilizing global issues as content for art, community and environment studies for the purpose of educational art.

Keywords: Communication, Visual Arts, Conceptual and analytical thinking, Art & design

Digital Object Identifier (DOI):

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1316


[1] Barnard, M. (1998). Art, Design and Visual Culture. St. Martin-s Press, Inc. New York.
[2] Cornia, I. E. (1994). Art is Elementary. Teaching Visual Thinking through Art Concepts. Gibbs Smith. USA.
[3] Ibrahim, T. (2010). One Nation or One World? : An Exhibition of Posters, Alpha (Foundation) Year, Faculty of Creative Multimedia, Multimedia University.
[4] Lazzari, M. & Schlesier, D. (2008). Exploring Art, A Global, Thematic Approach.
[5] Micklewright, K. (2005). Drawing. Laurence King Publishing Ltd. London. UK.