@article{(Open Science Index):https://publications.waset.org/pdf/5237,
	  title     = {Why Do Pakistani Customers Patronize Islamic Banks- An Empirical Analysis},
	  author    = {Farjana Mumu and  Jia Guozho},
	  country	= {},
	  institution	= {},
	  abstract     = {Throughout the world, the Islamic way of banking and
financing is increasing. The same trend is also visible in Pakistan, where the Islamic banking sector is increasing in size and volume
each year. The question immediately arises as why the Pakistanis patronize the Islamic banking system? This study was carried out to
find whether following the Islamic rules in finance is the main factor for such selection or whether other factors such as customer service,
location, banking hour, physical facilities of the bank etc also have
importance. The study was carried by distributing questionnaire and
200 responses were collected from the clients of Islamic banks. The result showed that the service quality and other factors are as
important as following the Islamic rules for finance to retain old ustomers and catch new customers. The result is important and
Islamic banks can take actions accordingly to look after both the factors},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {6},
	  number    = {7},
	  year      = {2012},
	  pages     = {1945 - 1949},
	  ee        = {https://publications.waset.org/pdf/5237},
	  url   	= {https://publications.waset.org/vol/67},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 67, 2012},
	}