WASET
	@article{(Open Science Index):https://publications.waset.org/pdf/50,
	  title     = {Factors Influencing B2c eCommerce Diffusion},
	  author    = {R. Mangiaracina and  A. Perego and  F. Campari},
	  country	= {},
	  institution	= {},
	  abstract     = {Despite the fact that B2c eCommerce has become
important in numerous economies, its adoption varies from country to
country. This paper aims to identify the factors affecting (enabling or
inhibiting) B2c eCommerce and to determine their quantitative
impact on the diffusion of online sales across countries. A dynamic
panel model analyzing the relationship between 13 factors
(Macroeconomic, Demographic, Socio-Cultural, Infrastructural and
Offer related) stemming from a complete literature analysis and the
B2c eCommerce value in 45 countries over 9 years has been
developed. Having a positive correlation coefficient, GDP, mobile 
penetration, Internet user penetration and credit card penetration
resulted as enabling drivers of the B2c eCommerce value across
countries, whereas, having a negative correlation coefficient,equal
distribution of income and the development of traditional retailing
network act as inhibiting factors.},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {6},
	  number    = {5},
	  year      = {2012},
	  pages     = {844 - 852},
	  ee        = {https://publications.waset.org/pdf/50},
	  url   	= {https://publications.waset.org/vol/65},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 65, 2012},
	}