Usha Sridhar and Sridhar Mandyam, A Utilitarian Approach to Modeling Information Flows in Social Networks. journal = {International Journal of Computer and Information Engineering}, [online]. World Academy of Science, Engineering and Technology. January 2012, vol. 61(1). 131 - 136 [viewed 19 September 2024]. Available from: https://publications.waset.org/pdf/4507.