WASET
    Jasmine Yeap Ai Leen and  T. Ramayah and  Azizah Omar,  The Impact of Website Personality on Consumers' Initial Trust towards Online Retailing Websites.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    June 2010, vol. 42(6). 963 - 968
    [viewed 07 May 2024]. Available from: https://publications.waset.org/pdf/4167.