@article{(Open Science Index):https://publications.waset.org/pdf/3645,
	  title     = {Balanced Scorecard in SMEs – A Proposal for Small Gas Stations in Portugal},
	  author    = {Ana Paula Monte and  Christiane Fontenete},
	  country	= {},
	  institution	= {},
	  abstract     = {As current business environment is demanding a
constant adaptation of companies, the planning and strategic
management should be an ongoing and natural process in all kind of
organizations. The use of management and monitoring strategic
performance tools such as the Balanced Scorecard (BSC) have been
popular; even to Small and Medium-sized Enterprises. This paper
aims to investigate whether the BSC is being used in monitoring the
performance of small businesses, particularly in small fuel retailers
companies, which are competing in co-branding; and if not, it aims to
identify its strategic orientation in order to recommend a possible
strategy map for those managers that are willing to adopt this model
as an alternative to traditional ones for organizational performance
evaluation, which often focus only on evaluation of the
organizational financial performance.},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {6},
	  number    = {6},
	  year      = {2012},
	  pages     = {1083 - 1094},
	  ee        = {https://publications.waset.org/pdf/3645},
	  url   	= {https://publications.waset.org/vol/66},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 66, 2012},
	}