@article{(Open Science Index):https://publications.waset.org/pdf/2476, title = {Media Pedagogy - The Medium is the Message}, author = {Syed Sultan Ahmed}, country = {}, institution = {}, abstract = {The current education system in India is adept in equipping and assessing the scholastic development of children. However, there is an immediate need to strengthen co-scholastic areas like life-skills, values and attitudes to equip students to face real life challenges. Audio-visual technology and their respective media can make a significant contribution to a value based learning curriculum. Thus, co-scholastic skills need to be effectively nurtured by a medium that is entertaining and impactful. Films in general have a tremendous impact in our society. Films with a positive message make a formidable learning experience that can influence and inspire generations of learners. Leveraging on this powerful medium, EduMedia India Pvt. Ltd. has introduced School Cinema a well researched film-based learning module supported by a fun and exciting workbook, designed to introduce and reaffirm life-skills and values to children, thereby having a positive influence on their attitudes.}, journal = {International Journal of Educational and Pedagogical Sciences}, volume = {6}, number = {4}, year = {2012}, pages = {483 - 488}, ee = {https://publications.waset.org/pdf/2476}, url = {https://publications.waset.org/vol/64}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 64, 2012}, }