%0 Journal Article
	%A Chien-Hua Wang and  Meng-Ying Chou and  Chin-Tzong Pang
	%D 2012
	%J International Journal of Computer and Information Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 65, 2012
	%T Applying Fuzzy Analytic Hierarchy Process for Evaluating Service Quality of Online Auction
	%U https://publications.waset.org/pdf/2469
	%V 65
	%X This paper applies fuzzy AHP to evaluate the service
quality of online auction. Service quality is a composition of various
criteria. Among them many intangible attributes are difficult to
measure. This characteristic introduces the obstacles for respondents
on reply in the survey. So as to overcome this problem, we invite
fuzzy set theory into the measurement of performance and use AHP in
obtaining criteria. We found the most concerned dimension of service
quality is Transaction Safety Mechanism and the least is Charge Item.
Other criteria such as information security, accuracy and information
are too vital.
	%P 586 - 593