Ramakrishnan Ramanathan and Yanqing Duan and Guangming Cao and Elaine Philpott
Diffusion and Impact of Business Analytics A Conceptual Framework
2358 - 2363
2012
6
9
International Journal of Industrial and Systems Engineering
https://publications.waset.org/pdf/1919
https://publications.waset.org/vol/69
World Academy of Science, Engineering and Technology
We discuss a theoretical conceptual framework to help
understand how the new business analytics technologies have
diffused in firms. We draw on three theoretical perspectives for this
purpose. They are innovation diffusion theory, IT Business Value
and the technologyorganizationenvironment theory. We develop a
conceptual framework that helps understand the interlinkages among
factors affecting diffusion of business analytics and its impact on
performance.
Open Science Index 69, 2012