TY - JFULL AU - Peter Hardi and Bala Mulloth PY - 2013/11/ TI - Using Strategic CSR to Achieve the Hybrid Middle Ground in Social Entrepreneurship: The Case of Telenor Hungary T2 - International Journal of Economics and Management Engineering SP - 2697 EP - 2703 VL - 7 SN - 1307-6892 UR - https://publications.waset.org/pdf/17070 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 82, 2013 N2 - To be considered a socially entrepreneurial organization today requires achieving what can be termed a “hybrid middle ground” equilibrium, comprising of economic as well as social sustainability. This middle ground requires some blend of both business and social commitments. In this paper, we use the case of Hungary's second ranked mobile operator, Telenor Hungary to illustrate an example of a company that is moving to the hybrid middle ground by transitioning from a for-profit company to a socially responsible business using the concept of strategic CSR. In this line of thinking, the organization explicitly supports programs and initiatives that have a direct link to the core business and bring operational and/or financial advantages for the company, while creating a positive social and/or environmental impact. The important lessons learned from the company transition are also discussed.  ER -