@article{(Open Science Index):https://publications.waset.org/pdf/16591,
	  title     = {The Role of the Indigenous Languages in Policy Planning and Implementation: A Sociolinguistic Appraisal of the National Rebranding Programme of Nigeria},
	  author    = {Anayochukwu Leonard Okoli},
	  country	= {},
	  institution	= {},
	  abstract     = {The nexus between language and culture is so
intertwined and very significant that language is largely seen as a
vehicle for cultural transmission. Culture itself refers to the aggregate
belief system of a people, embellishing its corporate national image
or brand. If we conceive national rebranding as a campaign to
rekindle the patriotic flame in the consciousness of a people towards
its sociocultural imperatives and values, then, Nigerian indigenous
linguistic flame has not been ignited. Consequently, the paper
contends that the current national rebranding policy remains a myth
in the confines of the elitists' intellectual squabble. It however
recommends that the use of our indigenous languages should be
supported by adequate legislation and also propagated by Nollywood
in order to revamp and sustain the people’s interest in their local
languages. Finally, the use of the indigenous Nigerian languages
demonstrates patriotism, an important ingredient for actualizing a
genuine national rebranding.
},
	    journal   = {International Journal of Humanities and Social Sciences},
	  volume    = {7},
	  number    = {9},
	  year      = {2013},
	  pages     = {2480 - 2486},
	  ee        = {https://publications.waset.org/pdf/16591},
	  url   	= {https://publications.waset.org/vol/81},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 81, 2013},
	}