%0 Journal Article
	%A Ali Hajiha and  Farhad Ghaffari and  Nooshin Gholamali Tehrani
	%D 2010
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 42, 2010
	%T A Study of the Role of Perceived Risk and User Characteristics in Internet Purchase Intention
	%U https://publications.waset.org/pdf/1452
	%V 42
	%X This study aims at investigating the empirical
relationships between risk preference, internet preference, and
internet knowledge which are known as user characteristics, in
addition to perceived risk of the customers on the internet purchase
intention. In order to test the relationships between the variables of
model 174, a questionnaire was collected from the students with
previous online experience. For the purpose of data analysis,
confirmatory factor analysis (CFA) and structural equation model
(SEM) was used.
Test results show that the perceived risk affects the internet
purchase intention, and increase or decrease of perceived risk
influences the purchase intention when the customer does the internet
shopping. Other factors such as internet preference, knowledge of the
internet, and risk preference affect the internet purchase intention.
	%P 613 - 617