@article{(Open Science Index):https://publications.waset.org/pdf/14224,
	  title     = {Deixis and Personalization in Ad Slogans},
	  author    = {Anne A. Christopher},
	  country	= {},
	  institution	= {},
	  abstract     = {This study examines the use of the persuasive strategy
of deixis and personalization in advertising slogans. This rhetorical/
stylistic and linguistic strategy has been found to be widely used in
advertising slogans for over a century. A total of five hundred
advertising slogans of multinational companies in both product and
service sectors were obtained. The analysis reveals the 3 main
components of this strategy as being deictic words, absolute
uniqueness and personal pronouns. The percentage and mean of the
use of the 3 components are tabulated. The findings show that
advertisers have used this persuasive strategy in creative ways to
persuade consumers to buy their products and services.},
	    journal   = {International Journal of Humanities and Social Sciences},
	  volume    = {6},
	  number    = {4},
	  year      = {2012},
	  pages     = {517 - 521},
	  ee        = {https://publications.waset.org/pdf/14224},
	  url   	= {https://publications.waset.org/vol/64},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 64, 2012},
	}