WASET
    P. Puustinen and  A. Kanto,  Rethinking the Analysis of Means-End Chain Data in Marketing Research.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    June 2009, vol. 30(6). 1211 - 1214
    [viewed 25 April 2024]. Available from: https://publications.waset.org/pdf/13187.