Sumalee Lekprayura,  Brand Equity and Factors Affecting Consumer-s Purchase Intention towards Luxury Brands in Bangkok Metropolitan Area.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    October 2012, vol. 70(10). 2620 - 2625
    [viewed 08 May 2024]. Available from: https://publications.waset.org/pdf/12646.