@article{(Open Science Index):https://publications.waset.org/pdf/11745,
	  title     = {Indonesian Store Loyalty Factors for Modern Retailing Market},
	  author    = {Lina Salim},
	  country	= {},
	  institution	= {},
	  abstract     = {Modern retailers such as hypermarket/supermarket
need to be more customer-oriented in order to survive in today-s
competitive business world. As a result, the investigation of
determinant factors of store loyalty becomes important issue for
modern retailing players. This study suggests that consumers- store
loyalty in the modern retailing market (hypermarkets and
supermarkets) is influenced by environmental factors (such as store
image, store personnel). Using a model of stimulus-organismresponse
(S-O-R), this research examines S-R relationship of store
loyalty. S-O-R framework is derived from the existence literature and
tested empirically based on Indonesian consumers- experience. The
stimuli for this study are store image, store personnel, satisfaction
and culture factors. Affect, or the consumers- liking to modern
retailing stores, mediates the chosen environmental factors on
consumer-s store loyalty. The findings showed that store image, store
satisfaction and culture have significant positive relationship to store
loyalty via affect.},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {3},
	  number    = {6},
	  year      = {2009},
	  pages     = {1076 - 1083},
	  ee        = {https://publications.waset.org/pdf/11745},
	  url   	= {https://publications.waset.org/vol/30},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 30, 2009},
	}