Commenced in January 2007
Paper Count: 30455
Functional Food Knowledge and Perceptions among Young Consumers in Malaysia
Abstract:Changing in consumers lifestyles and food consumption patterns provide a great opportunity in developing the functional food sector in Malaysia. There is only a little knowledge about whether Malaysian consumers are aware of functional food and if so what image consumers have of this product. The objective of this research is to determine the extent to which selected socioeconomic characteristics and attitudes influence consumers- awareness of functional food. A survey was conducted in the Klang Valley, Malaysia where 439 respondents were interviewed using a structured questionnaire. The result shows that most respondents have a positive attitude towards functional food. For the binary logistic estimation, the results indicate that age, income and other factors such as concern about food safety, subscribing to cooking or health magazines, being a vegetarian and consumers who have been involved in a food production company significantly influence Malaysian consumers- awareness towards functional food.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1077517Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 4485
 I. Ajzen, "The Theory of Planned Behavior." Organizational Behavior and Human Decision Processes, vol. 50, pp. 179-211, 1991.
 F. Arshad, "Functional foods from the dietetic perspective. Malaysia Journal of Community Health." Vol8, 2002. Available at: http://www.communityhealthjournal.org/pdf/Vol8- 02fatimah.pdf(Accessed at 5 July 2011)
 F. Arshad, "Functional foods from the dietetic perspective in Malaysia. (viewpoint)." 2003. Available at: http://findarticles.com/p/articles/mi_go2485/is_200306/ai_n9029059/( Accessed at 5 July 2011)
 Asia Development Bank. "Manila Forum 2000: Strategies to fortify essential foods in Asia and the Pacific." Asia Development Bank Manila, ILSI and Micronutrient Initiative, Manila, Philippines, 2000.
 N.M. Childs, "Functional foods and market entry." World of Ingredient, October/November, pp. 36-39, 1994.
 N. De Jong, M.C. Ocké, H.A.C. Branderhorst, and R. Friele, "Demographic and lifestyle characteristics of functional food consumers and dietary supplement users." British Journal of Nutrition, vol. 89, pp. 273-281, 2003.
 C. Gianfelice," Foshu: ovvero gli alimenti funzionali." Natural 1, pp. 60-65, 2005. Available at: http://www.natural1.it/cms/pdf/nutraceutica/Foshu_L.pdf (Accessed at 16 July 2011)
 I. Goldberg, "Functional foods: Designed foods, Pharmafoods and Nutraceuticals." Chapman and Hall, London, 1994.
 D. Herath, J. Cranfield, and S. Henson, "Who consumes functional foods and nutraceuticals in Canada? Results of cluster analysis of the 2006 survey of Canadians' Demand for Food Products Supporting Health and Wellness." Appetite, vol. 51, pp. 256-265, 2008.
 International Food Information Council (IFIC), "Functional Foods: Attitudinal Research." 2002. Available at: http://www.foodinsight.org/Resources/Detail.aspx?topic=2002_Functio nal_Foods_Attitudinal_Research_ (Accessed at 16 July 2011)
 International Food Information Council (IFIC), "Consumer attitudes toward functional foods/foods for health." A trended quantitative survey, Opinion Leader briefing, 2007. Available at: http://www.foodinsight.org/Content/6/IFIC%20Functional%20Foods%2 0Web%20cast%2010.10.07.pdf (Accessed at 16 July 2011)
 International Market Bureau, "Consumer treands: Functional foods." 2009. Available at: http://www.ats.agr.gc.ca/inter/5299-eng.pdf (Accessed at 5 July 2011)
 G. Jennifer, A. Gillian, and F. Heather, "Opprtunities and constraints in the functional food market." Nutritious and food science, vol. 33, no. 5, pp. 213-218, 2003. DOI: 10.1108/00346650310499730
 L. Kotilainen, R. Rajalahti, C. Ragasa, and E. Pehu, "Health enhancing foods: Opportunities for strengthening the sector in developing countries." Agriculture and Rural Development Discussion Paper 30, 2006.
 M. Lawrence, J. Germov, " Future foods: the politics of functional foods and health claims in Germov J," Williams L (Eds.), A Sociology of Food and Nutrition, The Social Appetite, Oxford University Press, Melbourne 119-147, 2004.
 S. Michie, And K. Lester, "Words matter: increasing the implementation of clinical guidelines." Qual Saf Health Care, vol. 14, pp. 367-370, 2005. DOI: 10.1136
 B. Mollet, and I. Rowland, "Functional foods: At the frontier between food and pharma." Current Opinion in Biotechnology, vol. 13, pp. 483- 485, 2002.
 K. Menrad, "Market and marketing of functional food in Europe." Journal of Food Engineering, vol. 56, pp. 181-188, 2003.
 M. Ma┬¿kinen-Aakula, "Trends in functional foods dairy market." In Proceedings of the third functional food net meeting, 2006.
 M. Nestle, "Food politics." University of California Press, Berkeley, California, 2002.
 E. Sloan, " The top 10 functional food trends. The next generation." Food Technology, vol. 56, pp. 32-57, 2002.
 L. Stephen, DeFelice, "The nutraceutical revolution, its impact on food industry." Trends in Food Sci. AndTech, vol 6, pp. 59-61, 1995. Available at: http://www.fimdefelice.org/clippings/clip.trendsfeb95.html (Accessed at 16 July 2011)
 D.G. Teresa, and P. Stefano, "The Role of Consumer Acceptance in the Food Innovation Process: Young Consumer Perception of Functional Foods in Italy." International Journal of Food System Dynamic, vol. 2, no. 1, pp. 111-122, 2010. Available at: www.centmapress.org(Accessed at 16 July 2011)
 D.G. Teresa, N. Stefano, and P. Stefano, "The Role of Consumer Acceptance in the Food Innovation Process: Young Consumer Perception of Functional Foods in Italy." Proceedings of the 3rdInternational European Forum on System Dynamics and Innovation inFood Networks, February 16-20, 2009, Innsbruck-Igls, Austria. Available at: http://ageconsearch.umn.edu/bitstream/59112/2/DelGiudice- Pascucci.pdf(Accessed at 16 July 2011)
 N. Urala, L. L├ñhteenm├ñki, "Reasons behind consumers- functional food choices." Nutrition & Food Science, vol. 33, pp. 148ÔÇÉ158, 2003.
 N. Urala, and L. L├ñhteenm├ñki, "Consumers' changing attitudes towards functional foods." Food Quality and Preference, vol.18, pp. 1-12, 2007.
 W. Verbeke, "Consumer acceptance of functional foods: Sociodemographic, cognitive and attitudinal determinants." Food Quality and Preference, vol. 16, pp. 45-57, 2005.
 J. Wittenbraker, B. Gibbs, and L. Kahle, "Seat belt attitudes, habits and behaviours: an adaptive amendment to the Fishbein model." J Appl Soc Psychol, vol. 13, pp. 406-421, 1983.