WASET
	%0 Journal Article
	%A Somsri Binraman and  Boonliang Kaewnapan and  Krittika Tanprasert
	%D 2012
	%J International Journal of Industrial and Manufacturing Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 61, 2012
	%T Application of Tacit Knowledge from Professional Packaging Designer for Teaching Packaging Design
	%U https://publications.waset.org/pdf/11307
	%V 61
	%X In the package design industry, there are a lot of tacit knowledge resided within each designer. The objectives are to capture them and compile it to be used as a teaching resource and to create a video clip of package design process as well as to evaluate its quality and learning effectiveness. Interview were used as a technique for capturing knowledge in brand design concept, differentiation, recognition, rank of recognition factor, consumer survey, knowledge about marketing, research, graphic design, the effect of color, and law and regulation. Video clip about package design were created. The clip consisted of both the speech and clip of actual process. The quality of the video in term of media was ranked as good while the content was ranked as excellent. The students- score on post-test was significantly greater than that of pretest (p>0.001).

	%P 104 - 107