%0 Journal Article
	%A M. J. Xavier and  J. Raja and  S. Usha Nandhini
	%D 2008
	%J International Journal of Mechanical and Industrial Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 16, 2008
	%T Impact Assessment using Path Models of Microentrepreneurs developed by a Business Corporation in India
	%U https://publications.waset.org/pdf/11079
	%V 16
	%X For scores of years now, several microfinance
organizations, non governmental organizations and other welfare
organizations have, with a view to aiding the progress of
communities rooted in poverty have been focusing on creating
microentrepreneurs, besides taking several other measures. In recent
times, business corporations have joined forces to combat poverty by
taking up microenterprise development. Hindustan Unilever Limited
(HUL), the Indian subsidiary of Unilever Limited exemplifies this
through its Project Shakti. The company through the Project creates
rural women entrepreneurs by making them direct to home sales
distributors of its products in villages that have thus far been ignored
by multinational corporations. The members participating in Project
Shakti are largely self help group members. The paper focuses on
assessing the impact made by the company on the members engaged
in Project Shakti. The analysis involves use of quantitative methods
to study the effect of Project Shakti on those self help group
members engaged in Project Shakti and those not engaged with
Project Shakti. Path analysis has been used to study the impact made
on those members engaged in Project Shakti. Significant differences
were observed on fronts of entrepreneurial development, economic
empowerment and social empowerment between members associated
with Project Shakti and those not associated with Project Shakti.
Path analysis demonstrated that involvement in Project Shakti led to
entrepreneurial development resulting in economic empowerment
that in turn led to social empowerment and that these three elements
independently induced a feeling of privilege in the women for being
associated with the Project.
	%P 252 - 265