WASET
    Sadia Idrees and  Gianpaolo Vignali and  Simeon Gill,  Technological Advancement in Fashion Online Retailing: A Comparative Study of Pakistan and UK Fashion E-Commerce.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    March 2020, vol. 160(4). 313 - 328
    [viewed 25 April 2024]. Available from: https://publications.waset.org/pdf/10011175.