Impact of Management and Development of Destination Attributes on Coastal Tourists' Visitor Experience, Negombo, Sri Lanka
The purpose of this quantitative study is to identify the impact of the destination attributes of Negombo on the coastal tourists’ visitor experience. As an island nation, Sri Lanka is identified and well renowned for its gold sandy beaches and natural scenic beauty. Among many tourist attractions, Negombo is identified as a developed beach centric tourist destination in the country. Yet, it is identified that there are low positive reviews on the internet for Negombo compared to other beach centric tourist attractions in Sri Lanka. Therefore, this study would help the policymakers and tourism service providers to identify the impact of destination attributes on international visitor satisfaction and to understand the visitors comprehensively so as to develop Negombo as a stable tourist destination while offering a memorable and satisfying experience for its visitors. In support, a self-administered questionnaire survey study was performed with 150 respondents (international tourists) in Negombo. The questions were designed based on the selected dimensions of destination attributes such as tourism service quality, infrastructure and superstructure developments, tourist information facilities and destination aesthetics and developments. The results showed that the overall satisfaction level of the international tourists who visit Sri Lanka is significantly affected by the destination attributes of Negombo. Yet, the dimensions of destination aesthetics and developments and tourist information facilities indicated a low level of mean satisfaction, paving the critique that Negombo as a beach centric tourist attraction is not serving well with its natural beauty and its destination management. Further, it is advocated that the policymakers and tourism service providers have a significant role in leading the way to attract more potential visitors to enhance their destination satisfaction and to encourage them to revisit Sri Lanka while recommending it to others. The survey was done during the off-peak season of the industry and it is suggested that the survey would have been conducted throughout a complete year.Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 142
 World Travel & Tourism Council, 2018. Travel & Tourism Economic Impact Report, World
 Sri Lanka Tourism Development Authority, 2017a. Annual Statistical Report.
 Nawarathna, A.M.D.B., 2017. “An Analysis of the Push and Pull Motives for Choosing Sri Lanka as the Wedding Tourism Destination: With Special Reference to Southern Province”.
 Gunasekara, I., 2014. “A Study on Impacts of Unplanned Tourism Development – with reference to Negombo Tourism Hub, Sri Lanka”
 Sri Lanka Tourism Development Authority, 2017b. Sri Lanka Tourism Strategic Plan 2017-2020.
 Ayeh, J.K., Au, N., Law, R., 2013. “Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude Toward Using User-Generated Content.
 Sri Lanka Tourism Development Authority, 2019. History.
 Shapoval, V., Pizam, A., Ellis, T., 2016. “Customer satisfaction and its measurement in hospitality enterprises: a revisit and update”. Int J Contemp Hospitality Mngt 28, 2–35. https://doi.org/10.1108/IJCHM-04-2015-0167.
 Hossain, Md.K., Islam, S., 2019. “An Analysis of Destination Attributes to Enhance Tourism Competitiveness in Bangladesh. African Journal of Hospitality, Tourism and Leisure”
 Ghose, S., Johann, M., 2018. “Measuring tourist satisfaction with destination attributes. Journal of Management and Financial Sciences”
 Eusébio, C., Vieira, A.L., 2011. “Destination Attributes’ Evaluation, Satisfaction and Behavioural Intentions: A Structural Modelling Approach.” International Journal of Tourism Research
 Atilgan, E., Akinci, S., Aksoy, S., 2003. “Mapping service quality in the tourism industry.” Managing Service Quality: An International Journal 13, 412–422. https://doi.org/10.1108/09604520310495877.
 Morales, P.M.C., Cuadra, S.M., Río, J.A.J.D., Agüera, F.O., 2017. “Analysis of the border tourism facilities and its relationship with tourist satisfaction.”
 Kirillova, K., Lehto, X., 2015. “Destination Aesthetics and Aesthetic Distance in Tourism Experience.” Journal of Travel & Tourism Marketing.
 M.Benur, A., Bramwell, B., 2015. “Tourism product development and product diversification in destinations.” Tourism Management 50, 213–224.
 Panagoda, P.A.B.G., Dissanayake, D.M.S.N., Nawalage, N.M.S.K., Silva, H.K.A.D., Tharaka, L.K.D.N., Chandrasekara, W.U., 2016. “Sustainable tourism development in Negombo coastline: An option for co-management.”
 Zhao, B., Gnanapala, W.K.A., 2011. “Tourist Motivation: Push and Pull Towards, Sri lanka. Proceedings of International Conference on Business Management”