A Preliminary Literature Review of Digital Transformation Case Studies
While struggling to succeed in today’s complex market environment and provide better customer experience and services, enterprises encompass digital transformation as a means for reaching competitiveness and foster value creation. A digital transformation process consists of information technology implementation projects, as well as organizational factors such as top management support, digital transformation strategy, and organizational changes. However, to the best of our knowledge, there is little evidence about digital transformation endeavors in organizations and how they perceive it – is it only about digital technologies adoption or a true organizational shift is needed? In order to address this issue and as the first step in our research project, a literature review is conducted. The analysis included case study papers from Scopus and Web of Science databases. The following attributes are considered for classification and analysis of papers: time component; country of case origin; case industry and; digital transformation concept comprehension, i.e. focus. Research showed that organizations – public, as well as private ones, are aware of change necessity and employ digital transformation projects. Also, the changes concerning digital transformation affect both manufacturing and service-based industries. Furthermore, we discovered that organizations understand that besides technologies implementation, organizational changes must also be adopted. However, with only 29 relevant papers identified, research positioned digital transformation as an unexplored and emerging phenomenon in information systems research. The scarcity of evidence-based papers calls for further examination of this topic on cases from practice.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1474581Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1022
 G. C. Kane, D. Palmer, A. N. Phillips, D. Kiron, and N. Buckley, “Aligning the Organization for Its Digital Future,” July 2016.
 H. C. Lucas Jr., R. Agarwal, E. K. Clemons, O. A. El Sawy, and B. W. Weber, “Impactful research on transformational information technology: an opportunity to inform new audiences,” MIS Q., vol. 37, no. 2, pp. 371–382, 2013.
 I. M. Sebastian, M. Mocker, J. W. Ross, K. G. Moloney, C. Beath, and N. O. Fonstad, “How big old companies navigate digital transformation,” MIS Q. Exec., vol. 16, no. 3, pp. 197–213, September 2017.
 C. Matt, T. Hess, and A. Benlian, “Digital transformation strategies,” Bus. Inf. Syst. Eng., vol. 57, no. 5, pp. 339–343, August 2015.
 O. Valdez-De-Leon, “A digital maturity model for telecommunications service providers,” Technol. Innov. Manag. Rev., vol. 6, no. 8, pp. 19–32, August 2016.
 J. Webster and R. Watson, “Analyzing the past to prepare for the future: writing a literature review,” MIS Q., vol. 26, no. 2, p. 3, June 2002.
 J. Reis, M. Amorim, N. Melão, and P. Matos, “Digital transformation: a literature review and guidelines for future research,” in Trends and Advances in Information Systems and Technologies. WorldCIST'18 2018. Advances in Intelligent Systems and Computing, vol. 745, March 2018, pp. 411–421.
 G. Westerman, M. Tannou, D. Bonnet, P. Ferraris, and A. McAfee, “The Digital Advantage: How digital leaders outperform their peers in every industry,” MIT Center for Digital Business and Capgemini Consulting, 2012.
 E. Henriette, M. Feki, and I. Boughzala, “The Shape of Digital Transformation: A Systematic Literature Review,” MCIS 2015 Proc., Samos, 2015.
 IMD World Competitiveness Center, “IMD World Digital Competitiveness Ranking 2017,” 2017.
 N. Krüger and F. Teuteberg, “IT consultants as change agents in digital transformation initiatives,” Multikonferenz Wirtschaftsinformatik (MKWI) 2016, pp. 1019–1030.
 Thomas Dapp, “Fintech – The digital (r)evolution in the financial sector,” Current Issues: Digital economy and structural change. Deutsche Bank Research, 2014.
 C. Cuesta, M. Ruesta, D. Tuesta, and P. Urbiola, “The digital transformation of the banking industry,” Digital Economy Watch. BBVA Research, July 2015.
 Z. Chen, Y. Li, Y. Wu, and J. Luo, “The transition from traditional banking to mobile internet finance: an organizational innovation perspective - a comparative study of Citibank and ICBC,” Financ. Innov., vol. 3, no. 12, December 2017.
 L. Zavolokina, M. Dolata, and G. Schwabe, “The FinTech phenomenon: antecedents of financial innovation perceived by the popular press,” Financ. Innov., vol. 2, no. 16, December 2016.
 T. Cziesla, “A literature review on digital transformation in the financial service industry,” in Proceedings of the 27th Bled eConference, Bled, 2014, pp. 25–36.
 J. Barland, “Innovation of new revenue streams in digital media: journalism as customer relationship,” Nord. Rev., vol. 34, no. Special Issue, pp. 99–111, December 2013.
 D. Liu, S. Li, and T. Yang, “Competitive business model in audio-book industry: a case of china,” J. Softw., vol. 7, no. 1, pp. 33–40, January 2012.
 K. Liere-Netheler, S. Packmohr, and K. Vogelsang, “Drivers of digital transformation in manufacturing,” in Proceedings of the 51st Hawaii International Conference on System Sciences, 2018, pp. 3926–3935.
 A. Hanelt, E. Piccinini, R. W. Gregory, B. Hildebrandt, and M. Lutz, “Digital transformation of primarily physical industries – exploring the impact of digital trends on business models of automobile manufacturers,” in 12th International Conference on Wirtschaftsinformatik, Osnabrück, 2015, pp. 1313–1327.
 R. F. Lusch and S. Nambisan, “Service innovation: a service-dominant-logic perspective,” MIS Q., vol. 39, no. 1, pp. 155–175, March 2015.