{"title":"Presenting an Integrated Framework for the Introduction and Evaluation of Social Media in Enterprises","authors":"Gerhard Peter","volume":126,"journal":"International Journal of Economics and Management Engineering","pagesStart":1510,"pagesEnd":1522,"ISSN":"1307-6892","URL":"https:\/\/publications.waset.org\/pdf\/10007387","abstract":"In this paper, we present an integrated framework
\r\nthat governs the introduction of social media into enterprises and
\r\nits evaluation. It is argued that the framework should address the
\r\nfollowing issues: (1) the contribution of social media for increasing
\r\nefficiency and improving the quality of working life; (2) the
\r\nlevel on which this contribution happens (i.e., individual, team, or
\r\norganisation); (3) a description of the processes for implementing
\r\nand evaluating social media; and the role of (4) organisational culture
\r\nand (5) management. We also report the results of a case study where
\r\nthe framework has been employed to introduce a social networking
\r\nplatform at a German enterprise. This paper only considers the
\r\ninternal use of social media.","references":"[1] P. Drucker, \u201cThe coming of the new organization,\u201d Harvard Business\r\nReview, pp. 45\u201353, January-February 1988.\r\n[2] J. L. C. Kemp, P. A. Moerman, and J. Prieto, \u201cOn the nature of\r\nknowledge-intensive organisations: Strategy and organisation in the new\r\neconomy,\u201d in 7th International Conference on Concurrent Enterprising,\r\nBremen, 2001, pp. 251\u2013258.\r\n[3] H. Mintzberg, \u201cRebuilding companies as communities,\u201d Harvard\r\nBusiness Review, July-August 2009.\r\n[4] J. P. Kotter, \u201cChange-Management: Die Kraft der zwei Systeme,\u201d\r\nHarvard Business Manager, pp. 22\u201336, Dezember 2012.\r\n[5] J. Schwartz, U. Bohdal-Spiegelhoff, M. Gretczko, and N. Sloan, \u201cGlobal\r\nhuman capital trends 2016,\u201d Deloitte University Press, Tech. Rep., 2016.\r\n[6] G. P. 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