%0 Journal Article
	%A Gerhard Peter
	%D 2017
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 126, 2017
	%T Presenting an Integrated Framework for the Introduction and Evaluation of Social Media in Enterprises
	%U https://publications.waset.org/pdf/10007387
	%V 126
	%X In this paper, we present an integrated framework
that governs the introduction of social media into enterprises and
its evaluation. It is argued that the framework should address the
following issues: (1) the contribution of social media for increasing
efficiency and improving the quality of working life; (2) the
level on which this contribution happens (i.e., individual, team, or
organisation); (3) a description of the processes for implementing
and evaluating social media; and the role of (4) organisational culture
and (5) management. We also report the results of a case study where
the framework has been employed to introduce a social networking
platform at a German enterprise. This paper only considers the
internal use of social media.
	%P 1510 - 1521