@article{(Open Science Index):https://publications.waset.org/pdf/10007387,
	  title     = {Presenting an Integrated Framework for the Introduction and Evaluation of Social Media in Enterprises},
	  author    = {Gerhard Peter},
	  country	= {},
	  institution	= {},
	  abstract     = {In this paper, we present an integrated framework
that governs the introduction of social media into enterprises and
its evaluation. It is argued that the framework should address the
following issues: (1) the contribution of social media for increasing
efficiency and improving the quality of working life; (2) the
level on which this contribution happens (i.e., individual, team, or
organisation); (3) a description of the processes for implementing
and evaluating social media; and the role of (4) organisational culture
and (5) management. We also report the results of a case study where
the framework has been employed to introduce a social networking
platform at a German enterprise. This paper only considers the
internal use of social media.},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {11},
	  number    = {6},
	  year      = {2017},
	  pages     = {1510 - 1521},
	  ee        = {https://publications.waset.org/pdf/10007387},
	  url   	= {https://publications.waset.org/vol/126},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 126, 2017},
	}