@article{(Open Science Index):https://publications.waset.org/pdf/10006328, title = {A Framework for Investigating Reverse Logistics Capability of E-Tailers}, author = {Wen-Shan Lin and Shu-Lu Hsu}, country = {}, institution = {}, abstract = {Environmental concern and consumer rights have entailed e-tailers to adopt better strategies to facilitate product returns from customers. As the demand for reverse logistics (RL) continues to grow, little is known about what motivates e-tailers to enhance their RL capabilities and about the role RL capabilities plays in enabling e-tailers to achieve better customer satisfaction and economic performance. Based on resource-based theory and institutional theory, this article proposes that the following factors play a critical role in influencing the RL capability of e-tailers: (a) Financial resource commitment to RL, (b) managerial resource commitment to RL, and (c) institutional pressure to implement RL. Based on the role of these factors, the study provides a framework and propositions that serve to guide future research addressing the link among resources, institutional pressure, and RL capability.}, journal = {International Journal of Economics and Management Engineering}, volume = {11}, number = {1}, year = {2017}, pages = {139 - 144}, ee = {https://publications.waset.org/pdf/10006328}, url = {https://publications.waset.org/vol/121}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 121, 2017}, }