WASET
    Isari Pairoa and  Proud Arunrangsiwed,  An Overview on the Effectiveness of Brand Mascot and Celebrity Endorsement.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    October 2016, vol. 120(12). 3821 - 3827
    [viewed 18 April 2024]. Available from: https://publications.waset.org/pdf/10005850.