WASET
    Lee Woong-Kyu,  Identifying and Analyzing the Role of Brand Loyalty towards Incumbent Smartphones in New Branded Smartphone Adoption: Approach by Dual Process Theory.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    September 2016, vol. 119(11). 3574 - 3577
    [viewed 10 May 2024]. Available from: https://publications.waset.org/pdf/10005673.