WASET
    Isari Pairoa and  Proud Arunrangsiwed,  The Effect of Brand Mascots on Consumers' Purchasing Behaviors.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    April 2016, vol. 113(5). 1702 - 1705
    [viewed 20 April 2024]. Available from: https://publications.waset.org/pdf/10004832.