WASET
    Tanzeel bin Abdul Rauf Patker and  Saba Mateen,  The Impact of Brand Loyalty on Product Performance.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    April 2016, vol. 114(6). 1871 - 1875
    [viewed 23 April 2024]. Available from: https://publications.waset.org/pdf/10004579.