WASET
	%0 Journal Article
	%A Titus Amodu Umoru
	%D 2015
	%J International Journal of Educational and Pedagogical Sciences
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 107, 2015
	%T Challenges and Opportunities of Utilization of Social Media by Business Education Students in Nigeria Universities
	%U https://publications.waset.org/pdf/10003052
	%V 107
	%X Global economy today is full of sophistication. All
over the world, business and marketing practices are undergoing
unprecedented transformation. In realization of this fact, the federal
government of Nigeria has put in place a robust transformation
agenda in order to put Nigeria in a better position to be a competitive
player and in the process transform all sectors of its economy. New
technologies, especially the Internet, are the driving force behind this
transformation. However, technology has inadvertently affected the
way businesses are done thus necessitating the acquisition of new
skills. In developing countries like Nigeria, citizens are still battling
with effective application of those technologies. Obviously, students
of business education need to acquire relevant business knowledge to
be able to transit into the world of work on graduation from school
and compete favorably in the labor market. Therefore, effective
utilization of social media by both teachers and students can help
extensively in empowering students with the needed skills. Social
media which is a group of Internet-based applications built on the
ideological foundations of Web 2.0, that allow the creation and
exchange of user generated content, and if incorporated into the
classroom experience may be the needed answer to unemployment
and poverty in Nigeria as beneficiaries can easily connect with
existing and potential enterprises and customers, engage with them
and reinforce mutual business benefits. Challenges and benefits of
social media use in education in Nigeria universities were revealed in
this study.
	%P 3969 - 3973