Rachid Ait daoud and  Abdellah Amine and  Belaid Bouikhalene and  Rachid Lbibb,  Customer Segmentation Model in E-commerce Using Clustering Techniques and LRFM Model: The Case of Online Stores in Morocco.   journal   = {International Journal of Computer and Information Engineering}, [online]. World Academy of Science, Engineering and Technology.
    October 2015, vol. 104(8). 1993 - 2003
    [viewed 19 April 2024]. Available from: https://publications.waset.org/pdf/10002969.