%0 Journal Article
	%A Anyapak Prapannetivuth
	%D 2015
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 107, 2015
	%T The Marketing Mix in Small Sized Hotels: A Case of Pattaya, Thailand
	%U https://publications.waset.org/pdf/10002964
	%V 107
	%X The purpose of this research is to investigate the
marketing mix that is perceived to be important for the small sized
hotels in Pattaya. This research provides insights through a review of
the marketing activities performed by the small sized hotels. Nine
owners & marketing manager of small sized hotels and resorts, all
local Chonburi people, were selected for an in-depth interview. The
research suggests that seven marketing mixes (e.g. Product, Price,
Place, Promotion, People, Physical Evidence and Process) were
commonly used by these hotels, however, three types – People, Price
and Physical Evidence were considered most important by the
owners.
	%P 3934 - 3937