@article{(Open Science Index):https://publications.waset.org/pdf/10002964,
	  title     = {The Marketing Mix in Small Sized Hotels: A Case of Pattaya, Thailand},
	  author    = {Anyapak Prapannetivuth},
	  country	= {},
	  institution	= {},
	  abstract     = {The purpose of this research is to investigate the
marketing mix that is perceived to be important for the small sized
hotels in Pattaya. This research provides insights through a review of
the marketing activities performed by the small sized hotels. Nine
owners & marketing manager of small sized hotels and resorts, all
local Chonburi people, were selected for an in-depth interview. The
research suggests that seven marketing mixes (e.g. Product, Price,
Place, Promotion, People, Physical Evidence and Process) were
commonly used by these hotels, however, three types – People, Price
and Physical Evidence were considered most important by the
owners.},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {9},
	  number    = {11},
	  year      = {2015},
	  pages     = {3934 - 3937},
	  ee        = {https://publications.waset.org/pdf/10002964},
	  url   	= {https://publications.waset.org/vol/107},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 107, 2015},
	}