Rasha Alhendawi and Kyrill Meyer
The Importance of Cultural Adaptation of B2C EServices Design in Germany
3161 - 3165
2015
9
9
International Journal of Economics and Management Engineering
https://publications.waset.org/pdf/10002430
https://publications.waset.org/vol/105
World Academy of Science, Engineering and Technology
This research will give the introductory ideas for
cultural adaption of B2C EService design in Germany. By the
intense competition of EService development, many companies have
realized the importance of understanding the emotional and cultural
characteristics of their customers. Ignoring customers’ needs and
requirements throughout the EService design can lead to faults,
mistakes, and gaps. The term of EService usability now is changed
not only to develop high quality EServices, but also to be extended
to include customer satisfaction and provide for them to feel local.
Open Science Index 105, 2015