%0 Journal Article
	%A Rasha Alhendawi and  Kyrill Meyer
	%D 2015
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 105, 2015
	%T The Importance of Cultural Adaptation of B2C E-Services Design in Germany
	%U https://publications.waset.org/pdf/10002430
	%V 105
	%X This research will give the introductory ideas for
cultural adaption of B2C E-Service design in Germany. By the
intense competition of E-Service development, many companies have
realized the importance of understanding the emotional and cultural
characteristics of their customers. Ignoring customers’ needs and
requirements throughout the E-Service design can lead to faults,
mistakes, and gaps. The term of E-Service usability now is changed
not only to develop high quality E-Services, but also to be extended
to include customer satisfaction and provide for them to feel local.
	%P 3161 - 3165