@article{(Open Science Index):https://publications.waset.org/pdf/10002430,
	  title     = {The Importance of Cultural Adaptation of B2C E-Services Design in Germany},
	  author    = {Rasha Alhendawi and  Kyrill Meyer},
	  country	= {},
	  institution	= {},
	  abstract     = {This research will give the introductory ideas for
cultural adaption of B2C E-Service design in Germany. By the
intense competition of E-Service development, many companies have
realized the importance of understanding the emotional and cultural
characteristics of their customers. Ignoring customers’ needs and
requirements throughout the E-Service design can lead to faults,
mistakes, and gaps. The term of E-Service usability now is changed
not only to develop high quality E-Services, but also to be extended
to include customer satisfaction and provide for them to feel local.},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {9},
	  number    = {9},
	  year      = {2015},
	  pages     = {3161 - 3165},
	  ee        = {https://publications.waset.org/pdf/10002430},
	  url   	= {https://publications.waset.org/vol/105},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 105, 2015},
	}