%0 Journal Article
	%A Peng-Hui Maffee Wan and  Klarissa Ting Ting Chang and  Rax Suen Chun Lung
	%D 2015
	%J International Journal of Computer and Information Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 101, 2015
	%T Triadic Relationship of Icon Design for Semi-Literate Communities
	%U https://publications.waset.org/pdf/10001409
	%V 101
	%X Icons, or pictorial and graphical objects, are
commonly used in human-computer interaction (HCI) fields as the
mediator in order to communicate information to users. Yet there has
been little studies focusing on a majority of the world’s population –
semi-literate communities – in terms of the fundamental knowhow
for designing icons for such population. In this study, two sets of
icons belonging in different icon taxonomy – abstract and concrete –
are designed for a mobile application for semi-literate agricultural
communities. In this paper, we propose a triadic relationship of an
icon, namely meaning, task and mental image, which inherits the
triadic relationship of a sign. User testing with the application and a
post-pilot questionnaire are conducted as the experimental approach
in two rural villages in India. Icons belonging to concrete taxonomy
perform better than abstract icons on the premise that the design of
the icon fulfills the underlying rules of the proposed triadic
relationship. 
	%P 1195 - 1203