@article{(Open Science Index):https://publications.waset.org/pdf/10000895, title = {International Marketing in Business Practice of Small and Medium-Sized Enterprises}, author = {K. Matušínská and Z. Bednarčík and M. Klepek}, country = {}, institution = {}, abstract = {This paper examines international marketing in business practice of Czech exporting small and medium-sized enterprises (SMEs) with regard to the strategic perspectives. Research was focused on Czech exporting SMEs from Moravian- Silesia region and their behavior on international markets. For purpose of collecting data, a questionnaire was given to 262 SMEs involved in international business. Statistics utilized in this research included frequency, mean, percentage, and chi-square test. Data were analyzed by Statistical Package for the Social Sciences software. The research analysis disclosed that there is certain space for improvement in strategic marketing especially in a marketing research, perception of cultural and social differences, product adaptation and usage of marketing communication tools. }, journal = {International Journal of Industrial and Systems Engineering}, volume = {8}, number = {3}, year = {2014}, pages = {887 - 891}, ee = {https://publications.waset.org/pdf/10000895}, url = {https://publications.waset.org/vol/87}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 87, 2014}, }