%0 Journal Article %A Abu Bakar Munir and Siti Hajar Mohd Yasin and Firdaus Muhammad-Sukki %D 2015 %J International Journal of Computer and Information Engineering %B World Academy of Science, Engineering and Technology %I Open Science Index 97, 2015 %T Big Data: Big Challenges to Privacy and Data Protection %U https://publications.waset.org/pdf/10000669 %V 97 %X This paper seeks to analyse the benefits of big data and more importantly the challenges it pose to the subject of privacy and data protection. First, the nature of big data will be briefly deliberated before presenting the potential of big data in the present days. Afterwards, the issue of privacy and data protection is highlighted before discussing the challenges of implementing this issue in big data. In conclusion, the paper will put forward the debate on the adequacy of the existing legal framework in protecting personal data in the era of big data. %P 355 - 363