WASET
    Prateek Maheshwari and  Nitin Seth and  Anoop Kumar Gupta,  Advertisement Effectiveness: A Review and Research Agenda.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    January 2014, vol. 96(12). 3918 - 3922
    [viewed 09 May 2024]. Available from: https://publications.waset.org/pdf/10000065.